Search Engine Optimization

Master Search Engine Optimization (SEO)

Learn how to rank websites on Google and drive targeted organic traffic with proven SEO strategies. This course covers on-page SEO, technical SEO, keyword research, link building, content optimization, and SEO analytics to help you become a skilled SEO professional.

Duration

2 Months

Skill Level

Intermediate

Master the skills to improve search rankings, increase website traffic, and help businesses grow through organic search.

Crafted Dream –Your Gateway to Excellence in Information Technology

Live & Recorded Sessions

Watch on YouTube

Course Modules

Our SEO course modules combine practical training with industry-proven strategies to help students master search engine optimization. Learn keyword research, on-page SEO, technical SEO, link building, and analytics through hands-on projects and real-world case studies.

Lectures

Lecture 1: Introduction to SEO

What is SEO?
How Search Engines Work
Crawlers, Indexing & Ranking
SEO Career Opportunities

Lecture 2: Search Engine Fundamentals

Google Algorithm Basics
White Hat vs Black Hat SEO
Ranking Factors
Search Intent

Lecture 3: Keyword Research Basics

Types of Keywords
Seed Keywords
Long-Tail Keywords
User Intent Analysis

Lecture 4: Advanced Keyword Research

Google Keyword Planner
Ahrefs & SEMrush
Competitor Keyword Research
LSI Keywords

Lecture 5: On-Page SEO Fundamentals

Title Tags
Meta Descriptions
URL Structure
Heading Tags

Lecture 6: Content Optimization

SEO Content Writing
Keyword Placement
Content Structure
Readability Optimization

Lecture 7: Technical SEO Basics

Robots.txt
XML Sitemap
Canonical Tags
Crawl Budget

Lecture 8: Website Speed Optimization

Core Web Vitals
Page Speed Insights
Image Optimization
Caching Techniques

Lecture 9: Mobile SEO

Mobile-Friendly Design
Responsive Websites
Mobile Indexing
UX Optimization

Lecture 10: Internal Linking & Site Architecture

Website Structure
Breadcrumbs
Internal Links
Navigation Optimization

Lecture 11: Off-Page SEO Fundamentals

Backlinks
Domain Authority
Link Equity
Anchor Text

Lecture 12: Link Building Strategies

Guest Posting
Business Citations
Directory Submission
Blogger Outreach

Lecture 13: Local SEO

Google Business Profile
Local Citations
Maps Ranking
Customer Reviews

Lecture 14: SEO Audit & Competitor Analysis

SEO Audit Tools
Competitor Research
Broken Link Analysis
Content Gap Analysis

Lecture 15: Google Search Console & Analytics

Search Console Setup
Indexing Issues
Google Analytics 4
Performance Tracking

Lecture 16: SEO Project & Reporting

Complete SEO Strategy
Monthly Reporting
KPI Tracking
Client Project Presentation