Digital Marketing – Crafted Dreams

Digital Marketing Mastery Program

Master the art of online marketing and learn how successful brands attract, engage, and convert customers in the digital world. This course covers social media marketing, SEO, Google Ads, Meta Ads, content marketing, email campaigns, and analytics, providing you with the practical skills needed to grow businesses and build a successful marketing career.

Duration

2 Months

Skill Level

Intermediate

Learn, launch, and optimize powerful digital marketing campaigns that drive real business growth.

Crafted Dream –Your Gateway to Excellence in Information Technology

Live & Recorded Sessions

Watch on YouTube

Course Modules

Master the fundamentals of digital marketing through hands-on training and real-world projects. Learn SEO, social media marketing, paid advertising, content creation, and analytics. Gain the practical skills needed to grow brands, generate leads, and succeed in today's digital landscape.

Lectures

Lecture 1: Introduction to Digital Marketing

What is Digital Marketing?
Digital Marketing Channels
Marketing Funnel
Career Opportunities

Lecture 2: Marketing Strategy & Branding

Brand Identity
Target Audience
Buyer Persona
Marketing Goals

Lecture 3: Social Media Marketing Basics

Facebook Marketing
Instagram Marketing
LinkedIn Marketing
TikTok Marketing

Lecture 4: Content Marketing

Content Types
Content Planning
Content Calendar
Storytelling Techniques

Lecture 5: Facebook & Instagram Ads

Meta Business Suite
Ad Objectives
Audience Targeting
Campaign Setup

Lecture 6: Advanced Meta Ads

Custom Audiences
Lookalike Audiences
Pixel Setup
Conversion Tracking

Lecture 7: Google Ads Fundamentals

Google Ads Overview
Search Campaigns
Keyword Targeting
Ad Groups

Lecture 8: Advanced Google Ads

Display Campaigns
Shopping Ads
Performance Max
Bidding Strategies

Lecture 9: YouTube Marketing

Channel Setup
Video SEO
YouTube Ads
Audience Growth

Lecture 10: Email Marketing

Email Funnels
List Building
Automation
Newsletter Campaigns

Lecture 11: Lead Generation

Lead Magnets
Landing Pages
Forms & Funnels
CRM Basics

Lecture 12: Conversion Rate Optimization (CRO)

User Behavior
A/B Testing
CTA Optimization
Funnel Improvement

Lecture 13: Analytics & Reporting

Google Analytics 4
Tracking KPIs
Campaign Reports
ROI Measurement

Lecture 14: E-Commerce Marketing

Shopify Marketing
WooCommerce Marketing
Product Advertising
Retargeting Campaigns

Lecture 15: Freelancing & Client Acquisition

Fiverr Profile Setup
Upwork Profile Setup
Proposal Writing
Client Communication

Lecture 16: Final Digital Marketing Project

Complete Marketing Strategy
Campaign Creation
Reporting Dashboard
Client Presentation